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Harajuku Lovers

Shanghai // 2009


Harajuku Lovers is a brand specialising in design, clothing and fashion accessories, launched in 2005 by the US pop singer Gwen Stefani and inspired by the mood of Shibuya, Tokyo’s fashion district. The Harajuku Lovers store uses colours, graphic motifs and sculptural shapes as its guidelines for a concept that combines the functionality of merchandising with the dynamic, luminous and playful image of the Japanese brand.