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Liu Jo Gold Concept Jeddah

Jeddah // 2014

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The “Gold Concept” conceived by Fabio Caselli Design for Liu Jo, combines luminosity, transparencies and extra fine materials, creating luxurious, feminine and snug spaces.
The alternation between gold, steel and wood, and the presence of semi-transparent screening contributes to creating balanced subdivisions between different shopping areas, making for a more suggestive shopping mood. The brilliant use of lighting creates seductive 3D effects and special atmospheres that work their spell on even the most demanding visitors.