« back

SILVIAN HEACH MILAN

MILAN // 2016

FacebookTwitterGoogle+

The “Marble Concept” designed by Fabio Caselli Design for the new retail concept defines style and mood of Silvian Heach: a contemporary, young, ecletic brand, at the forefront of trends.

Marble, evocative of Italian elegance is reinterpeted graphically and portrayed in its most contemporary form becoming the central element of the concept store.

This is the reason behind the name Marble Concept and the decision to line the store’s walls seamlessly with a highly innovative product of glazed porcelain stoneware with cartoon graphics for a contemporary interpretation of surfaces.

The lining acts as true “skin” detached from the supporting structure and is highlighted by the use of linear led lights positioned on the upper part, creating an extremely evocative effect.

The Marble Concept is complemented and accompanied by fine materials such as champagne galvanised gold hanging rails, shelf finishes in glossy black chrome,  freestanding platforms and furnishings, transparent crystal, retro varnished glass in white and drawers in wood treated with stripped finish.